Privacy Policy

Effective Date: September 3, 2026

De Royal Mens Ethnic ("De Royal", "we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us, including through SMS and RCS (Rich Communication Services) messaging.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details. Payment information may be processed by our payment service providers.

  • Account information including your username, password, preferences, and settings, where applicable.

  • Transaction information including the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you provide when contacting customer support, submitting an enquiry, providing feedback, or communicating with us through messaging services.

  • Device information including information about your device, browser, network connection, IP address, and other technical identifiers.

  • Usage information including information regarding your interaction with and navigation of the Services.

2. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, make a purchase, submit an enquiry, communicate with us, or otherwise provide information.

  • Automatically through the Services, including from your device when you use our website or services and through cookies and similar technologies.

  • From our service providers, including technology, payment, shipping, analytics, customer support, and communication providers that process information on our behalf.

  • From our partners or other third parties, where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Process returns, exchanges, and cancellations

  • Maintain customer accounts

  • Provide customer support

  • Remember your preferences and items you are interested in

  • Provide product recommendations

  • Improve our website, products, services, and customer experience

  • Enable you to submit reviews and feedback

Marketing and Advertising

Where permitted by applicable law and where we have obtained the required consent, we may use your personal information to send marketing, advertising, promotional, and product-related communications by email, SMS, RCS, telephone, postal mail, or other permitted communication channels.

These communications may include:

  • New product announcements

  • Special offers and discounts

  • Festive and seasonal promotions

  • Wedding and occasion collections

  • Product recommendations

  • Store events and announcements

  • Other promotional information relating to De Royal Mens Ethnic

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide a secure shopping experience, detect and prevent fraud, investigate potentially illegal or malicious activity, and protect our Services, business, customers, and users.

Communicating With You

We may use your information to respond to enquiries, provide customer support, send service-related notifications, communicate about orders and transactions, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable laws and regulations, respond to valid legal processes or government requests, resolve disputes, enforce our terms and policies, and protect our legal rights.

4. SMS and RCS Messaging

If you provide your mobile number and provide the required consent, De Royal Mens Ethnic may use your mobile number to communicate with you through SMS and/or RCS (Rich Communication Services).

RCS and SMS communications may include:

  • Order confirmations and updates

  • Delivery and shipping notifications

  • Customer support communications

  • Responses to customer enquiries

  • Service-related notifications

  • Product information

  • New collection announcements

  • Promotional offers and discounts

  • Festive, wedding, and seasonal promotions

Promotional SMS and RCS messages will be sent only where we have obtained the required consent or where otherwise permitted by applicable law.

Your mobile number and messaging information will be used for legitimate business and communication purposes consistent with this Privacy Policy.

We do not sell or rent your mobile number or SMS/RCS contact information to third parties for their own marketing purposes.

5. SMS/RCS Consent and Opt-In

Where consent is required, we will obtain your consent before sending promotional SMS or RCS communications.

By voluntarily providing your mobile number and completing an applicable opt-in or consent mechanism, you agree to receive the types of SMS and/or RCS communications described at the time of consent.

The consent request will clearly identify De Royal Mens Ethnic and the purpose of the communications.

Your consent to receive promotional SMS or RCS communications is not a condition of purchasing any product or service from De Royal Mens Ethnic.

You may withdraw your consent at any time using the opt-out methods described below or by contacting us directly.

6. SMS/RCS Opt-Out

You may opt out of promotional SMS or RCS communications at any time.

Where supported, you may reply "STOP" to an applicable promotional message to request that promotional messages be discontinued.

You may also contact us using the contact details provided in this Privacy Policy to request removal from promotional SMS/RCS communications.

After receiving a valid opt-out request, we will take reasonable steps to stop sending promotional SMS/RCS messages to the relevant mobile number.

Opting out of promotional communications will not prevent us from sending essential transactional or service-related communications where necessary to complete a transaction, provide a requested service, comply with legal obligations, or protect the security of your account or transaction.

7. Transactional and Service Communications

Even if you opt out of promotional communications, we may continue to send non-promotional communications that are necessary to provide Services or complete transactions.

These may include:

  • Order confirmations

  • Payment notifications

  • Shipping and delivery updates

  • Return or exchange updates

  • Customer service responses

  • Account-related notifications

  • Security notifications

  • Other important service-related communications

8. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy.

These parties may include:

  • Shopify and Shopify-related service providers

  • Vendors and service providers that perform services on our behalf

  • Payment processing providers

  • IT and technology providers

  • Data analytics providers

  • Customer support providers

  • Cloud storage providers

  • Fulfillment and shipping providers

  • SMS and RCS messaging service providers

  • Marketing and advertising service providers

  • Business partners and affiliates

  • Government authorities or legal advisers where required or permitted by law

Third-party service providers may process personal information on our behalf for the purposes for which they have been engaged and subject to applicable contractual, legal, and security requirements.

We do not sell or rent your personal information or mobile number to third parties for their own marketing purposes.

9. Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other service providers that may be located in countries other than where you reside.

Shopify may process personal information in accordance with its own privacy policies and applicable laws.

You can review Shopify's privacy information and exercise applicable rights through Shopify's privacy resources.

10. Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by us, you should review that website's privacy and security policies and terms.

We are not responsible for the privacy, security, content, accuracy, completeness, or reliability of third-party websites or services.

11. Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information without appropriate authorization, please contact us so that we can take appropriate action.

12. Security and Retention of Your Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security measure or internet transmission can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary to:

  • Provide our Services

  • Maintain customer accounts

  • Complete transactions

  • Provide customer support

  • Comply with legal and regulatory obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce applicable agreements and policies

When personal information is no longer required, we may securely delete or anonymize it, subject to applicable legal requirements.

13. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the Services, remember preferences, understand website usage, improve the customer experience, and support analytics and advertising activities.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some functionality of the Services.

14. Your Rights and Choices

Depending on where you live and applicable law, you may have rights relating to your personal information, including:

  • Right to Access / Know: Request access to personal information we hold about you.

  • Right to Delete: Request deletion of personal information we maintain about you, subject to applicable exceptions.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Portability: Request a copy of your personal information in certain circumstances.

  • Right to Withdraw Consent: Withdraw consent where processing is based on consent.

  • Marketing Opt-Out: Opt out of promotional emails, SMS, or RCS communications at any time.

You may exercise applicable rights by contacting us using the contact details provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

We will not discriminate against you for exercising applicable privacy rights.

15. Complaints

If you have a complaint about how we collect, use, or process your personal information, please contact us using the details below.

We will review and respond to your complaint in accordance with applicable law.

16. International Transfers

Your personal information may be transferred, stored, or processed outside the country in which you reside where necessary for the operation of our Services and use of service providers.

Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, legal requirements, or regulatory obligations.

When we make changes, we will post the revised Privacy Policy on our website and update the "Effective Date" or "Last Updated" date.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, your personal information, or your SMS/RCS communication preferences, please contact us:

De Royal Mens Ethnic
Phone: +91 995 917 8887
Email: reachus@de-royal.com
Address: RSB Retail India Limited, Balanagar Main Road, Opp. Maruti Nexa Showroom, Near Bharat Petrol Pump, Mohammed Nagar, New Bowenpally, Secunderabad, Hyderabad, Telangana – 500011, India.

For SMS/RCS-related requests, please mention "SMS/RCS Opt-Out" or "SMS/RCS Privacy Request" in your communication and provide the mobile number associated with the request.

Last Updated: September 3, 2026